"Good food is the foundation of genuine happiness."
Auguste Escoffier
Joze Food
A producer of food products focused on frozen foods and cookies. Its main products include Frozen Food, Frozen Snacks, and Cookies. Starting as a home-based production in 1990 under the name Joze Kitchen, it has now grown into Joze Food under PT Pangan Sukses Terbaik Indonesia (PASTI), which operates a Central Kitchen in Bogor to distribute products throughout Jabodetabek. The company has built professional-standard facilities and obtained Halal certification to produce high-quality, delicious, and safe products for consumption.
Vision
Becoming a premium food company that grows sustainably, like salt in food that enhances flavor without drawing attention, and becoming a bright light for Indonesia’s culinary industry and the world.
Mission
Mission
Maintaining Quality and Authentic Taste
Delivering products made with the finest ingredients, hygienic processes, and consistent flavors—from our kitchen to the hands of our customers.
Innovating Without Limits
Creating new products that align with evolving lifestyles and market preferences, without losing the essence of deliciousness and nutritional value.
Collaborating to Grow
Building strategic partnerships with farmers, suppliers, distributors, and hotel–restaurant–café (HORECA) partners to create an empowered culinary ecosystem that strengthens one another.
Practicing Responsible Production
Integrating modern technology, Good Manufacturing Practice (GMP), and a well-maintained cold chain system.
Building Sustainability
Maintaining a balance between business growth, human well-being, and environmental sustainability.
Company Values
Integrity
Honesty is the key ingredient in every recipe for success. We work with commitment and full responsibility.
Quality
Quality is not a matter of chance, but the result of consistent discipline and dedication.
Innovation
The world is changing, and we choose to grow with it by creating meaningful improvements for our customers.
Collaboration
The world is changing, and we choose to grow with it by creating meaningful improvements for our customers.
Perseverance
In every challenge, we stand firm, learn, and move forward stronger.
Why Choose Us?
Consistent & Proven Taste
Each batch is tested by our R&D team to ensure consistent flavor.
Modern Cooling Technology
Maintains quality and nutritional value
The Best Ingredients
Prioritizing freshness and trusted sources
Eco-friendly Packaging
As a form of responsibility toward the planet
Extensive Distribution Network
Reaching retail, e-commerce, and HORECA markets
